About the Project:
The Maheene Ko Sehat Se Jodo campaign was created for Tata Trusts to encourage open conversations around menstrual health and challenge the stigma surrounding periods.
Instead of treating menstruation as something to hide, the campaign reframed it as a natural sign of good health. Through real stories from communities across Rajasthan, Assam and Gujarat, the campaign highlighted how awareness, education and family support can help women better understand their health while encouraging men to become active participants in these conversations.
The campaign focused on making menstrual health feel normal, approachable and easy to talk about through relatable storytelling and engaging visual communication.
My Role:
I worked on designing the complete visual communication for the campaign across multiple digital touchpoints.
Deliverables:
Social Media Post
Instagram Carousels
Reel Frames
Tools Used::
Adobe Photoshop
Adobe Illustrator
Chatgpt
Higgsfield
Design Approach:
The campaign needed to communicate an important health topic without making it feel overwhelming. The visual language was designed to feel warm, welcoming and easy to understand for audiences across different age groups.
Instead of using realistic photography throughout, we developed a simplified low poly illustration style that allowed us to represent sensitive subjects with empathy while keeping the visuals positive and approachable.
Carousel Design
Static
Reel Frames
Vox Pop Frames
TEAM
Group Head Design & Video: Shridhar Kokitkar
Copywriter: Ashwathi Rajeev
Motion Designer: Drishti Jain, Roshan Choudhary
Designer: Hetvi Rajgor
Account Managers: Aakanksha Poojary, Tiya Bisht
Agency: RepIndia | Digital Marketing Agency, Mumbai
2026