About the Brand
Bark Out Loud by Vivaldis is an Indian pet care brand that offers products for dogs and cats. Its range includes pet food, treats, supplements, skincare, and grooming products to help pets stay healthy and happy.
Project: Festive AI Film
Project Overview
A festive campaign for Bark Out Loud featuring a three episode AI film about Nikki, her dog Jasper, and their family. The story highlights the importance of keeping our pets close during festivals and shows how food can bring the whole family together.
My Role
My role in this project was to develop the overall visual moodboard and generate AI visuals for all three episodes. I worked on creating the scenes, maintaining visual consistency across the characters and settings, and capturing the warmth of a family celebrating the festive season. The aim was to make the visuals feel natural, emotional, and connected to the story.
Visual Approach
The visual direction focused on a warm and festive family setting with traditional outfits, a decorated dining area, and natural expressions. Each scene was designed to show the emotional connection between Nikki and Jasper, from feeling separated during mealtime to finally celebrating together. I also worked on keeping the characters and overall visual style consistent throughout all three episodes.
Campaign Message
Kyunki tyoharon ki asli khushi toh apno ke saath manaane mein hai.
Brand Moodboard
The brand moodboard served as a visual reference for the campaign, helping define the overall look, feel, colours, lighting, and festive atmosphere of the film. It guided the AI visual generation to ensure the scenes stayed consistent with Bark Out Loud’s brand identity while capturing the warmth of family, pets, and festive celebrations.
Disclaimer: All the visuals featured in this project were generated by me using AI tools. The moodboard and visual scene generation were handled by me, while the animation and video editing were done by the video editor.